Brand Guidelines
Promote brand consistency, set standards, eliminate confusion, and provide inspiration.
Goal
Educate the public on XPO Logistics brand standards and support downloading of company approved photos, b-roll footage, and logos.
Deliverables
Site must:
- Specify XPO Brand Standards.
- Allow downloading of company approved media and logos.
- Be easy to maintain by Corporate Communications Team.
- Support users on desktop and handheld devices.
- 24/7 available 24/7.
- Render quickly worldwide.
- Have on-demand and scheduled backups.
- Be secure.
My Role
Actualize project from conception to go-live, this included:
- Design, develop and deploy site.
- Standup software platform.
Outcome
Looking at the the cost of ownership of internally hosted Content Management Solutions compared to cloud based solutions; it became clear a managed host could provide a best-in-class platform more quickly and inexpensively than if we stood up a solution in house. For less than 6k a year, we were able to stand up a Wordpress site that met all the technical requirements. I designed and coded the Wordpress Theme for the site leveraging defined Brand Guidlines.
